Mis à jour le 04/09/2024 – Peut-on faire changer les usages en entreprise sans changer les mentalités auparavant ? Lorsqu’il s’agit de transformation digitale de l’entreprise, 63% des collaborateurs pensent que leur entreprise explique mal sa stratégie digitale (étude Abilways Digital / TNS SOFRES 2015). Or, une transformation imposée n’est pas toujours comprise ni acceptée. Car les nouveaux outils ne suffisent pas à changer les mentalités. Il faut donc commencer par travailler sur la culture d’entreprise et procéder à une acculturation digitale progressive et globale.

Digital acculturation: what are we talking about?

Very roughly speaking, acculturation is, according to the Larousse, "the adaptation of an individual or a group to the surrounding culture". In business and in the context of digital transformation, acculturation involves 3 essential and complementary dimensions:

• Inform employees of what can be done with digital tools
• Train them to use these tools
• To make them aware of the issues that arise with digital technology

[Lire aussi – Acculturation digitale par le jeu : comment apprendre efficacement ?]

Why digital acculturation?

According to a Beeshake survey, 98% of employees think it is essential to be digitally literate. And 40% of employees see training as the best way to spread a digital culture.

The pitfall of digital transformation is to accumulate digital tools thinking that the use will take care of itself, and that these tools will naturally accelerate collaboration and efficiency in your teams. You need to look at your corporate culture first. Because new tools alone are not enough to anchor new practices. The digital acculturation phase therefore ensures that the transformation takes place under the best possible conditions.

On the other hand, the digital acculturation phase allows you to put your employees back at the heart of your company project, and to give meaning to your transformation. This ensures that your transformation plan generates more support.

Digital acculturation, how?

L’acculturation digitale requiert un dispositif phygital, c’est-à-dire qu’elle nécessite à la fois un dispositif digital et des moments en présentiel. Pour la partie digitale, vous pouvez utilisez votre LMS existant. Vous pouvez également utiliser un outil dédié à l’acculturation, qui vous permettra de :

• developing each other's skills, but also sharing knowledge between employees
• raise awareness through content, and align all employees with a common language
• engage employees in the transformation process

Concrètement, le succès de l’acculturation passe par un savant mélange de diffusion de contenus pédagogiques, de quiz et challenges, de feedback, et enfin, d’espaces de partage entre apprenants.

On the face-to-face side, it is essential to plan participative moments that mobilise the collective intelligence of your employees in the service of your transformation. These moments of sharing can take many forms: brainstorming, lunches, workshops, etc.

[Lire aussi : Stratégie de transformation digitale : quelle méthode adopter ?]

Digital acculturation, the first brick in an internal transformation process

Do you know the Digital Transformation Seed method? This methodology is based on a simple observation. That it is essential to deploy a unifying, entertaining and intuitive system to successfully support the change in corporate culture. Acculturation is the first step of this method to succeed in the digital transformation of your organisation.