How SMACL Assurances co-creates its offers with its clients through collective intelligence
Concrete feedback for decision-makers who want to involve their clients and partners in the continuous improvement of their services.
🎯 What you will discover in this case study
By downloading this document, you will have access to a detailed case study showing:
🏛️ How SMACL Assurances structured a community of local authorities to co-design its offers
🚀 The deployment steps of a large-scale collective intelligence platform
🤝 The engagement mechanisms used to ensure the long-term participation of members
💬 The concrete use cases : gathering needs, sharing best practices, co-creating solutions
📊 The results obtained in 1 yearincluding 76% engagement rate
🚧 The challenge: putting the customer back at the heart of offer development
SMACL Assurances wanted:
✔ Directly involve local authorities in the co-creation of new offers and services ✔ Collect a Structured field feedback to better tailor the support ✔ Create a space for exchange between peers who are often isolated in their roles ✔ Deploy a system simple, ergonomic and quickly adopted
💡 The solution implemented
With the collective intelligence platform of BeeshakeSMACL Assurances has launched a a collaborative community dedicated to its client communitiesThe client case study details:
● The member selection and the constitution of the community
● The launch communication campaign
● The deployment kick-off and user onboarding
● Facilitating discussions around professional and environmental topics
● Key features used: publications, surveys, quizzes, discussion spaces, ideation
We wanted a tool that offered a mix of social networking, ideation platform, and discussion spaces, easy to use, ergonomic, and with a sleek design. The goal was for our customers to quickly get to grips with the tool. We surveyed several stakeholders, and Beeshake ticked all the boxes, particularly with its wide range of features: survey system, quizzes, multiple publication types, etc.
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