To build a collaborative innovation culture, you don’t just need innovators. Some employees are simply consulting and monitoring emerging ideas. As Danielle Winandy, Chief Innovation Officer at BNP Paribas, explained during an Empower Morning: “Everyone can have ideas, but not everyone is ready to innovate“. Because innovation requires, depending on your corporate culture, a certain amount of perseverance and energy.
In short, some employees are not innovators. But that doesn’t mean that they don’t play an essential role in your organization’s collaborative innovation process. It’s even the contrary! They can be genuinely involved in future improvements.
A newsletter to help employees stay informed
Some employees just want to stay informed about what’s going on in your organization. They will enjoy to discover new innovation projects, and to support their favorite ideas. This is their way of participating in your organization’s life. To accompany them in this approach, why not write a newsletter! It would summarize the latest innovation projects, the most supported ones and those in need of support. You can send it every week or every month depending on the number of projects suggested on your collective intelligence platform. In this way, you help emerging ideas gain visibility and support. And that is as important as proposing ideas when it comes to build a collaborative innovation culture.
Build a collaborative innovation culture by creating teams
A collaborative innovation project is not always the idea of one person. Sometimes a project emerges from a team, small or large. Or an idea can be born from one employee and be enriched over time by new people. This is why it is essential that employees can join an innovator’s team. It’s up to you to play the role of facilitator, in person or digitally. For example, you can organize information meetings every month or every two months, bringing together innovators and curious employees. Thus, they can ask questions and possibly volunteer to help.