CUSTOMER CASE
How to lead an engaged community that is an active participant in the future of work?
Discover how the HR Lab has structured an innovative collaborative platform to unite HR professionals and stimulate the co-construction of high-impact projects.
In summary: how to foster a community within a company?
Animating a community within a company involves structuring exchange rituals, centralizing content, promoting collaboration between peers, and transforming interactions into concrete projects.
This requires :
● clear governance,
● Committed ambassadors,
● a suitable collaborative platform,
● and continuous activities throughout the year.
👉 In this client case, discover how Le Lab RH structured its community of HR professionals to make them actors in the future of work.
Why foster a community within a company?
The strategic objectives of the HR Lab:
● Centralize the communities
● Promote peer-to-peer exchange
● To offer acculturation pathways
● Sharing inspiring content
● Structuring the collaboration
The solution: an all-in-one collaborative platform
1️⃣ A News section
2️⃣ Private thematic communities
3️⃣ Acculturation pathways
4️⃣ A library of inspiring content
5️⃣ A hybrid Events space
The keys to a successful animation
The success of the launch depends on:
● Multi-channel communication (email marketing + social media)
● Automated invitations
● A strategic selection of 10 ambassadors per company
● Continuous animation
📈 Results obtained
- 500+ active members
- 180+ publications
- 10+ Themed private spaces
- 50+ events created
We have made Beeshake an essential tool for HR professionals. They find all the latest HR trends, become familiar with HR innovation, exchange ideas with peers, and move from idea to action. The platform is now a tool that facilitates their work in every sense of the word.
Céline LAOUEDJ, Digital Marketing Manager
To continue reading, download the customer case!
📥 Downloading the PDF gives you access to the entire case study
🔐 Your information remains confidential and will never be resold.
✉️ You can unsubscribe at any time.
To discover our client case studies, click here!
FAQ – How to engage a community
What are the essential elements for fostering a community within a company?
To effectively manage a community within a company, you need to:
- Clear governance (roles, objectives, indicators)
- Identified ambassadors
- Regular animation rituals
- A centralized collaborative platform
- A recognition of contributions
Without these pillars, the community risks losing engagement and momentum.
How to maintain the engagement of a professional community over time?
The commitment is based on:
- Ongoing editorial activity
- Regular events (in-person or hybrid)
- Interactions between peers
- Useful and contextualized content
- Recognition of active members
The goal is to create a living space all year round, and not just during specific peak periods.
What is the difference between an internal network and a vibrant community?
An internal network facilitates networking.
A vibrant community, on the other hand, is based on:
- Common goals
- A structured collective dynamic
- Acculturation pathways
- Collaborative projects
- Engagement indicators
The community transforms discussions into concrete actions.
How do you measure the success of a community within a company?
Key indicators include:
- The number of active members
- The volume of publications and interactions
- Participation in events
- The number of co-constructed projects
- Member retention rate
A high-performing community is not measured solely by size, but by its impact on practices and collaboration.