How can we co-construct offers and services with our customers to better meet their needs?
Discover the concrete feedback from SMACL Assurances, which is activating the levers of a successful collaborative strategy with local authorities.
What you will discover
A digital platform to structure co-construction
An ergonomic environment where members can propose, react and build together.
Concrete customer feedback to adjust offers
Active listening allows us to enrich products and services based on field expectations.
Engaged and contributing communities
Creating links between isolated profiles strengthens engagement and the relevance of exchanges.
Co-construct offers and services with customers to better meet their needs
In a context where customer expectations are evolving rapidly, companies have every interest in rethinking the way they design their offers. Directly involve end users in thinking and creation becomes a powerful lever for offering services aligned with their real needs.
La co-construction with customers is not limited to a simple consultation. It requires a structured approach, appropriate tools, and ongoing support to bring out relevant and innovative solutions. It is also a great way to strengthen customer relationships and embed a continuous improvement approach within the company.
(I.e. In this case study, discover how SMACL Assurances structured a community of local authorities with Beeshake to:
Collect concrete feedback on its offers,
Create a collaborative dynamic around strategic themes,
Develop new services co-imagined with its customers.
🚀 An innovative strategy to move away from the “top-down” model and build a real partnership relationship with its users.
We wanted a tool that offered a mix of social networking, ideation platform, and discussion spaces, easy to use, ergonomic, and with a sleek design. The goal was for our customers to quickly get to grips with the tool. We surveyed several stakeholders, and Beeshake ticked all the boxes, particularly with its wide range of features: survey system, quizzes, multiple publication types, etc.
