Increasing employee engagement has become a priority for most companies. A Futurum study The study shows that gamification is the ideal way to ease transitions and boost performance. Here's how to create employee engagement through gamification.
70% of company transformations fail because of a lack ofemployee commitment . Employees working in large, well-known companies even estimate that the rate is closer to 90%!
The transformation of organisations is accelerating frantically against the backdrop of the digital transition. Companies today can no longer afford to fail in the race for change. They need to engage employees more so that they don't just sign up for a job, but for a common project in the long term. Engagement is not a new issue, but it is becoming increasingly crucial. Employees want to understand why they get up in the morning. They need to know what the 'big picture' is, and that their work really matters to the company.
This is where gamification comes in. This concept of digital motivation through games creates a new way of engaging employees that knows no boundaries. A fast, immediately rewarding method that we are familiar with in our extra professional lives.
What is gamification?
No, we're not asking you to turn work into a game. Gamification is based on a mechanism that psychologically motivates human engagement: the desire to compete, to improve, to excel - and to be rewarded. It is therefore naturally easier to stimulate employee engagement through gamification.
What are its advantages?
The benefits of gamification are numerous. In 2015, 40% of " Global 1000 " were already using this method to facilitate companies' digital transitions. Why?
Receive feedback in real time
No employee likes to be surprised at their annual meeting. Thanks to gamification, employees no longer (only) work to meet annual objectives. Instead, they work towards shorter-term, more meaningful goals and receive better feedback.
Combating favouritism
Do managers have favourites? Do they reward some employees more than others? A gamified system generally offers more transparency: you can see yourself moving up the ranking, and you can also follow your colleagues! No more risk of not being recognised.
Improving the quality of life at work
Instilling fun mechanisms naturallyimproves the Quality of Life at work. Employees feel better, and your organisation is better off!
Employee engagement through gamification: when does it work best?
Gamification can be applied to many aspects of business life. This is the case, for example, when we talk about acculturation or mobility.
Gamification for acculturation
Isyour company changing ? It is essential to set up an acculturation system to bring your employees on board.
Read also: Acculturation, the first step of digital transformation in companies
And to acculturate, traditional training is not the most engaging. It is indeed necessary to turn to interactive methods, which reinforce the feeling of belonging. This is where gamification comes in. Quizzes and other challenges are effective in motivating employees. Thanks to playful mechanisms, your employees will more easily take on board the new aspects of your corporate culture.
Gamification in a mobile context
Gamification can also keep mobile employees engaged. Indeed, many managers no longer have direct contact with their teams who are at a distance. In this context, gamification can help to maintain links by rewarding the best performing employees.
What are the warnings?
Play does not prevent the measurement of effectiveness! So, if you set up a game system, don't forget to establish a report to monitor your system. This will allow you to check that it is meeting your commitment objective.
Also be careful not to overuse gamification, as this can create stressful situations. To boost employee commitment through gamification, your system must remain fun. It should never create pressure on your employees!
