91% of employees would feel more motivated if they could propose their ideas to the company. However, for almost 70%, they cannot do so.

Beeshake presents the results of its study on the impact of digital transformation on employee motivation and engagement. After 5 months of study and 250 employees surveyed, the results highlight a digital transformation that is too long, which is not accompanied by real changes in usage. However, employees, especially Millennials, are demanding training, feedback, knowledge sharing and collaborative innovation tools to feel good and motivated at work.

Digital transformation: fine words, little concrete action?

Digital transformation has been launched in a majority of companies, there is no doubt about it. 85% of employees surveyed believe that their company has initiated a digital transformation. However, not everything is rosy: This transformation is experienced by 77% of them as a process that is too long, sometimes superficial..

The study indeed shows that employees are waiting to move beyond “awareness” to enter much more concretely into a digital culture. They want to learn new uses. Moreover 40% see training as the best way to spread digital culture.

"For d"To spread digital culture in companies, we need to set up training around common practices that we need to change," underlines a respondent to the survey.

But the expected training is not always there. 54% of employees say they do not have or do not use an e-learning tool. A figure confirmed by 50% of them who say they are not trained in the tools, but only aware of the challenges of digital technology.

Employees don't have the tools to circulate knowledge

All employees agree that the dissemination of knowledge within the company is essential. However, half believe that knowledge is not really shared in their company. And for the majority of them (57,5%), it is not a problem of culture but a problem of tools. Or rather a lack of tools! Contrary to popular belief, if employees do not share their know-how enough, it would therefore be because:they don't have the tools to do it, and not just because the corporate culture doesn't lend itself to it.

This trend is even stronger in mid-sized companies. 60% of mid-sized company employees deplore the lack of knowledge sharing, and 72% blame the lack of suitable tools.. Mid-sized companies would therefore be ready to put their digital transformation at the service of knowledge sharing, but have not made this possibility a reality by implementing suitable tools.

Employees want to propose their ideas to the company, but cannot do so

Employees are ready to propose new ideas, and they say so loud and clear. 92% believe that it is their role to propose new ideas to the company, 91% think that it would motivate them more, and 67% believe that they have a mature corporate culture. However, the lack of tools prevents this maturity from being transformed into a concrete culture.

Indeed, Companies have not invested in tools dedicated to feedback and the proposal of ideas. Only 24% have an idea proposal system, and 35% have a feedback tool. They clearly prefer more traditional tools: intranet, newsletter, internal news site.

Too bad, when we see that being listened to appears to employees as the primary source of motivation and well-being at work. An expectation carried by Millennials who want, more than the generations before them, for their ideas to be heard.

"Employees expect to experience new digital uses in concrete terms. Of course, the question is cultural. But a digital culture is an empty shell if it is not accompanied by concrete experience. In this case, the experience of tools that transform the work experience."

Cécile Le Galès, CEO of Beeshake

Methodology

Survey conducted online from January 7, 2019 to March 31, 2019 among 250 employees in companies throughout France. Respondents were classified by age group (40% under 30, 43% 30-50, 17% over 50), and by company size (39% in SMEs, 36% in ETIs and 25% in companies with more than 5000 employees).

A survey conducted in partnership with the consultants of the EFAP Specialized MBA: Digital Marketing & Business.

Find the press release in the section Press.