La transformation digitale est un processus au long cours dans une entreprise. Plusieurs étapes sont souvent nécessaires. La première ? L’acculturation, c’est-à-dire la sensibilisation des collaborateurs aux possibilités offertes par les outils numériques. Mais également aux enjeux qui naissent de leur utilisation. La deuxième ? La culture du partage qui permet aux collaborateurs d’échanger et de partager du feedback, des savoirs et des bonnes pratiques. L’objectif final ? Faire naître une culture de l’innovation. Vous créerez ainsi un cercle vertueux entre innovation et transformation digitale quand les collaborateurs se saisiront de la puissance des outils pour proposer des solutions innovantes.

Innovation and digital transformation: what is innovation?

Innovation is all about solving problems. Indeed, a company that innovates does not only create new products. It also solves problems and responds to new needs.

There are two possible "attitudes" for this:

• The company can innovate on a one-off basis - this is called "product innovation". It improves an existing product or service. The objective? To respond directly and concretely to the expectations of customers and prospects;
• The company can put in place a real innovation culture. Innovation thus becomes continuous, and innovation management becomes a strategic point for the company. The innovation culture is based on a culture of sharing. Skills, talents and ideas are then released.

Raising awareness, engaging and encouraging

To help companies succeed in their digital transformation, at Beeshake we rely on a method: the Digital Transformation Seed. This method is in 3 steps:

• Acculturate employees, align them with a common language and give them the opportunity to share their knowledge and know-how themselves.
• Encourage cross-functional communication and a feedback culture. Employees share their good practices as well as their monitoring. In addition, they pass on information from the field, give and request feedback, etc.
• Encouraging creativity. Innovation is no longer just a matter for R&D. Thus, ideas are decompartmentalised and silos are broken down! All employees can move the company forward by mobilisingcollective intelligence. It is in the company's interest to take advantage of the variety of profiles, professions and points of view that exist within it.