Digital transformation is a long process in a company. Several steps are often necessary. The first step? L'acculturationthat is to say the awareness of the employees to the possibilities offered by the digital tools. But also to the challenges that arise from their use. The second? The culture of sharing, which allows employees to exchange and share feedback, knowledge and best practices. The final objective? To create a culture of innovation. You will create a virtuous circle between innovation and digital transformation when employees seize the power of the tools to propose innovative solutions.

Innovation and digital transformation: what is innovation?

Innovation is all about solving problems. Indeed, a company that innovates does not only create new products. It also solves problems and responds to new needs.

There are two possible "attitudes" for this:

  • The company can innovate on a one-off basis - this is called "product innovation". It improves an existing product or service. The objective? To respond directly and concretely to the expectations of customers and prospects;
  • The company can put in place a real innovation culture. Innovation thus becomes continuous, and innovation management becomes a strategic point for the company. The innovation culture is based on a culture of sharing. Skills, talents and ideas are then released.

Raising awareness, engaging and encouraging

To help companies succeed in their digital transformation, at Beeshake we rely on a method: the Digital Transformation Seed. This method is in 3 steps:

  • Acculturate employees, align them with a common language and give them the opportunity to share their knowledge and know-how themselves.
  • Encourage cross-functional communication and a feedback culture. Employees share their good practices as well as their monitoring. In addition, they pass on information from the field, give and request feedback, etc.
  • Encouraging creativity. Innovation is no longer just a matter for R&D. Thus, ideas are decompartmentalised and silos are broken down! All employees can move the company forward by mobilisingcollective intelligence. It is in the company's interest to take advantage of the variety of profiles, professions and points of view that exist within it.
Bannière DTA - Transformation