Collective intelligence is phygital. But what does that mean? This article explains why collective intelligence needs rituals, and why these rituals can only be physical AND digital.

Collective intelligence needs rituals

Do you want to unleash the collective intelligence in your organisation? As a facilitator, your role is to create links between people. And what better way to create this link than through events? Events are indeed rituals that punctuate the transformation of an organisation. They are essential to accompany employees towards a change in mindset or practices. They can be lunches, seminars, workshops or design thinking workshops, etc.

The problem is that it is becoming increasingly difficult to create links in geographically dispersed companies. And it is (fortunately!) no longer tolerated to exclude a part of the employees from the life of an organisation under the pretext that they are geographically distant, or that they do not have a professional computer. This is where a phygital approach can help.

Phygital is an alliance between the physical and digital worlds. More precisely, it is about reinforcing digital actions with physical actions, and physical actions with digital actions. In this way, it is easier not to lose the connection, or the link, with the employees.

Collective intelligence is phygital

Phygital rituals are therefore internal events in which even people who are absent or far away can participate. They can participate through a virtual exchange space, votes, interactive sessions, livestreaming, etc. This is one of the reasons why Beeshake allows live video streaming, directly on the platform. This way, those who are not present can see the live event as if they were there, and above all, ask their questions to their colleagues, the organisers or the speakers, directly on the platform. They can also participate remotely in working sessions or be part of specific communities. In short, whether your ritual is large or small, thanks to digital technology, distance is no longer an obstacle to collaboration and intelligence sharing.

[READ ALSO: Karine Boullier: employee commitment in the transformation]. 



Embarking on collective intelligence collaborations