For companies, the situation is serious and the future uncertain. To emerge from this Covid-19 crisis, they will need a strong capacity to innovate in order to invent the future. And to achieve this, they will need their employees. Indeed, they will have to rely on cohesion, internal initiatives andcollective intelligence to invent the post-crisis era.
Innovating our way out of the crisis
According to an INSEE survey, during the crisis period between 2008 and 2010, 49% of companies with more than ten employees relied on innovation to get through the crisis. Moreover, " Not taking risks means taking risks for later ». This quote from Olivier Avril, CFO of Eliadis, underlines a constant that every company director must integrate into his business plan despite the economic context: Innovating means taking risks, but above all, innovating means ensuring one's long-term survival. And to be innovative, an organisation must mobilise internal skills.
Innovation is understood in a broad sense. It may concern the creation or improvement of products (goods or services) or production processes. It may also concern organisational methods or sales strategies.
Innovation will be collaborative
It is precisely in times of crisis that many relevant ideas are born and that their development is easiest. Indeed, the slowdown in activity frees up time to think about a business project that will stimulate growth and secure jobs. Your teams probably have lots of ideas. What if you listened to those ideas? By encouraging your employees to be creative, you are launching a powerful "internal think tank" that can help your company emerge from the crisis and project itself intothe future..
Furthermore, employees who are encouraged to be creative will take the initiative to look for new ways of doing their work. They will also think about more efficient approaches to using the company's resources. In short, they willThey will bring new energy to long-standing problems, and will be more inclined to find curative and preventive solutions.
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