CUSTOMER CASE
Carmila: Involving employees in the CSR strategy and achieving 80% engagement
Discover concretely how Carmila involves its employees in the CSR strategy, in particular by putting collective intelligence into motion.
What you will discover
A unifying CSR approach
How Carmila involves its employees around key issues such as environmental responsibility and quality of life at work through collective intelligence.
A dynamic and engaging animation
Calls for ideas in the form of 3-week “sprints”, where employees actively participate by voting, commenting on and enriching the proposed projects.
A platform designed for inclusion
With automatic translation of content, Carmila facilitates collaboration between its teams in France, Spain and Italy, thus promoting collective dynamics on an international scale.
Involving employees in the CSR strategy:
What is the goal ?
CSR is a major challenge for organizations seeking to balance economic performance with a positive impact. But for a CSR approach to be truly effective, it cannot be driven solely by management; it must involve all employees.
They are the primary agents of change. By involving them in the thinking and implementation of CSR initiatives, companies benefit from a dual opportunity:
- Better adherence to the actions undertaken: A co-constructed approach generates more commitment and ownership. This avoids the “project imposed from above” effect.
- A greater wealth of ideas: Thanks to collective intelligence, companies can exploit the diversity of points of view and field experiences to identify innovative solutions.
- A direct impact on attractiveness and employer brand: a company that involves its teams in its social commitments strengthens the sense of belonging and motivation of its employees.
But how can this approach be structured and employees effectively involved in the CSR strategy? This is the challenge that Carmila is taking on, relying on Beeshake.
Carmila involves employees in CSR strategy and achieves 80% engagement
In 2015, Carmila launched its first participatory innovation initiative. It was a promising experience, but it was hampered by the lack of a suitable digital tool. For this new phase, the company chose Beeshake to structure its approach and facilitate employee engagement.
Through this case study, you will discover:
📌 The keys to successful mobilization around CSR
📌 Carmila's best practices for structuring its calls for ideas
📌 Concrete results obtained, with 80% commitment and dozens of ideas implemented operationally
To continue reading, download the Customer Case!