The SHAKE method offers a human, structured and iterative approach to organizational transformation. For it to work, you still need the right tools. This is precisely where Beeshake comes in. This collective intelligence platform transforms the SHAKE method into lively, measurable and engaging experience. How? We develop the method step by step.
SHAKE, an actionable method thanks to an organizational transformation tool
The SHAKE method (Stimulate, Humanize, Activate, Calibrate, Evaluate) is not just a framework for interpreting change. It invites you to take action. But without an organizational transformation tool to engage teams, capture weak signals, value contributions and drive results, momentum falters.
Beeshake provides this operational backbone. Designed to mobilize collective intelligence and drive transformation dynamics, the platform allows SHAKE to fully embody itself in organizations.
How does Beeshake activate each SHAKE lever?
1- Stimulate: Create the momentum for change
🎯 The goal : Generate collective awareness and a mobilizing story.
💡 Concretely with Beeshake
- Create a series of internal videos with testimonials of leaders and field to embody the “why” of the transformation.
Ex: An HR manager explains in 2 minutes what the new managerial culture will concretely change for the teams.
- animate a thematic campaign with editorial content (articles, infographics, surveys) on a personalized welcome area.
Ex: Highlighting a key strategic issue each week (CSR, digitalization, inclusion) with short content and calls for reaction.
- Start a "participatory webinar" on Beeshake, with live chat, idea voting and hot question retrieval
Ex: 150 employees connected + 28 ideas for initiatives submitted following the webinar
2- Humanize: Put people at the center of change
🎯 The goal : Really listen to employees, create a climate of trust and reassure.
💡 Concretely with Beeshake
- Broadcast a survey every quarter with 5 to 10 targeted questions (perception of change, understanding of issues, etc.).
Ex: “How do you feel about the current transformation?” with free verbatim.
- To create a collaborative space to co-construct the priorities of the action plan.
Ex: Each local management proposes 3 field priorities, open to support and comments from the teams.
- Highlight an ambassador employee each month, with an interview and highlighting its role in the transformation.
Ex: “SHAKEur of the month” with a video portrait and a testimony on his local initiatives.
3- Activate: Launch action and mobilize collective intelligence
🎯 The goal : Concretely engage employees in useful and visible projects.
💡 Concretely with Beeshake
- Lancer an innovation or CSR challenge, open to all, with idea submissions, peer review and support.
Ex: 72 ideas submitted, 8 projects selected, 3 deployed nationally.
- Create a library of best practices categorized by theme (management, QVT tools, environment, etc.).
Ex: “Share your tips for better remote collaboration” > 45 best practices in one week.
- Supporting project leaders with simplified management modules: tracking of stages, milestones, rapid reporting.
Ex: 12 autonomous teams follow their projects without third-party tools, with reporting integrated into the collaborative space.
4- Calibrate: Animate and adjust over time
🎯 The goal : Maintain momentum, adapt in real time, stay the course.
💡 Concretely with Beeshake
- Organise monthly highlights with “collaborative challenges” around a theme: diversity, well-being, simplification, etc.
Ex: See you for our next 1 month = 1 challenge on the theme “Lightening our internal processes” > 120 contributions, 10 projects selected via employee support, 3 projects implemented.
- Create SHAKE groups 10 to 15 people to report weak signals and co-adjust the transformation.
Ex: Field contacts report on the irritants experienced. This leads to an immediate adaptation of the training plan.
- Promoting local successes through highlighting content (interviews, use cases, mini-reports).
Ex: Portrait of Marine.A who proposed a good practice implemented on the Rennes site and deployed by 4 other sites in less than a month.
5- Evaluate: Measure the impact and drive by data
The goal : Provide strategic clarity, drive engagement and learn collectively.
💡 Concretely with Beeshake
- To define shared indicators with the teams, integrated into the management dashboards: participation, number of projects, engagement rate, evolution of ideas, etc.
Ex: 75% commitment to the system in 3 months on a pilot site.
- Throwingimpact surveys after each key phase of transformation (opening, mid-term, assessment)
Ex: “What do you remember from this phase?” > structured qualitative feedback that can be used in the steering committee.
- Implement interactive reports to share progress and manage collectively.
Ex: “What we keep, what we adjust, what we abandon” > 58 comments by the teams
In summary: SHAKE provides the method. Beeshake provides the means to embody it.
| SHAKE Step | The goal | Beeshake examples in the field |
| Stimulate | Create momentum | Webinars, internal videos, editorial campaigns |
| Humanize | Create trust | Surveys, thematic groups, ambassadors |
| Enable | Get involved in action | Challenges, library of best practices, project monitoring |
| Calibrate | Maintaining the momentum | Monthly challenges, spotlight |
| Evaluate | Drive and learn | KPIs, impact surveys, interactive reports |
FAQ – Questions you may have
Yes, Beeshake centralizes participation, satisfaction, and completion data. You can manage the transformation through personalized dashboards.
Absolutely. Each department, site, or territory can customize its spaces, projects, and rituals while remaining aligned with the overall framework.
Beeshake is designed for simplifying, not complicated. Everything is accessible via a single, intuitive and collaborative, mobile-friendly interface.
No. SHAKE can be applied to cultural change, managerial change, or a CSR project. As an organizational transformation tool, Beeshake adapts to all scales.
Conclusion: A “method + embodied organizational transformation tool” pair
SHAKE brings a human, structured and iterative approach, Beeshake makes this approach actionable, visible, and vibrant. Together, the duo helps move beyond hype and embrace a truly collective movement, where change becomes a sustainable skill.
👉 What if you brought SHAKE to life in your organization?
We invite you to have a quick chat with one of our experts to discuss this in person over a digital coffee 😉