Mis à jour le 26/08/2024 – Selon une étude menée par Steelcase et Ipsos, la France est la championne du désengagement. Parmi les 17 pays étudiés, elle présente le plus faible pourcentage (5%) de collaborateurs engagés. C’est également la France qui affiche le plus faible résultat lorsque l’on demande aux participants si leur environnement de travail leur permet de s’exprimer et de partager leurs idées librement (55%). Des chiffres qui montrent à quel point il est urgent de prendre en compte les attentes des collaborateurs pour favoriser leur engagement. Et si un outil d’engagement collaborateur pouvait vous aider ?
Why seek employee engagement?
Employee engagement is the grail for any leader or manager. The key is team spirit, well-being at work, optimised exchanges, etc. Today,employee commitment is at the crossroads of well-being at work and company performance. It therefore benefits both management and the employees themselves. Indeed, a committed employee is a happy employee, and vice versa. In fact, according to a survey conducted by the University of Warwick in the United Kingdom, an employee who feels good about his or her company is 10 to 12% more productive.
Outil d’engagement collaborateur : pourquoi l’engagement est-il faible ?
The Steelcase and Ipsos study highlights, among the causes of disengagement, a lack of communication between employees and management. Employees don't feel heard, even though they want to propose their ideas. Only 48% of employees feel free to share projects and achievements. Furthermore, only 52% of the respondents feel a sense of belonging to the company.
3 characteristics of an effective employee engagement tool
Feedback
An employee engagement tool must place the employee at the heart of the experience. The notion of feedback is therefore very important, because a good employee engagement tool must first allow each person to express themselves and give their opinion. Thus, some tools promise to analyse mood or measure employee satisfaction. These tools have one thing in common: they allow employees to have their say. Everyone can share their impressions, difficulties and ideas for improvement. This type of system creates a transversal and optimised communication, which is no longer restricted by hierarchy or shyness. This freedom makes it possible to quickly defuse an uncomfortable situation, to continuously improve working conditions and to ensure that employees feel heard.
Gamification
The playful dimension boosts engagement. That's why gamification is a trend not to be overlooked. By basing the user experience on points, levels and rewards, you stimulate your employees and make them want to get involved. And even when the game is not at the heart of a tool, it should still be designed to be entertaining and intuitive to use. Engagement becomes a natural and fun act.
Idea proposal
Enfin, un outil d’engagement collaborateur doit vous permettre de faciliter le partage des idées. Boîtes à idées, outils d’innovation collaborative ou d’idéation, plusieurs noms d’outils existent pour partager et valoriser les idées des collaborateurs. Les talents et les idées circulent dans l’entreprise, et les collaborateurs se sentent (enfin) vraiment écoutés. L’engagement devient naturel !
