In a context of digital transformation, a new concept is emerging: the "Engagement Platform". In the ever-evolving digital age, companies and organizations find themselves faced with a major new challenge: employee engagement . To meet this growing demand, many are turning to engagement platforms, digital tools designed to encourage user interaction, participation and loyalty.

Engagement platform: a new digital environment

The engagement platform represents a dynamic new digital environment. Companies and their employees can interact, collaborate and connect in meaningful ways. It offers users an interactive online space where they can actively participate, share ideas and contribute to the company's development.

It's a mix of people, organization and tools. It must be approached from three perspectives:

• Capabilities. People and tools jointly serve the objectives of the people, the company, the business
• Levers. Individuals and tools are mobilised to serve the structure and processes and facilitate change
• Mindset. Values, expectations and ways of thinking that determine the way organisations act. »

In this way, the engagement platform facilitates communication. It fosters deeper user engagement and a better understanding of their needs and expectations. It offers a valuable opportunity to gather feedback, comments and ideas. Companies can then make more informed decisions and adapt quickly to market developments.

In short, it transforms the "employee experience" to promote efficiency andcollaborative innovation. In particular, it enables :

• to reinforce new, increasingly transversal and collaborative working methods
• strengthen the attractiveness of the employer brand through dynamic and innovative working environments
• increase the productivity of all employees, thanks to the right information at the right time.

The engagement platform is based on employee needs

Digital technologies have become ubiquitous in our lives, but it's essential to ensure that they are tailored and user-oriented within the organization. By understanding employees' specific needs, daily tasks, work preferences and challenges, the engagement platform can be designed to enhance their productivity, collaboration and well-being .

As a result, employees have easier access to information, communication is transparent and collaboration efficient. This enables them to work more efficiently, optimizing their time and concentrating on higher value-added tasks. Ultimately, by focusing the engagement platform on employees' needs, the company fosters their commitment, job satisfaction and professional development. It also contributes to the organization's overall performance. Indeed, a study by Hays shows that good engagement increases efficiency by 40%.

A challenge for managers

Setting up an engagement platform is a far-reaching project. Firstly, because the "physical" office is changing: workspaces are becoming more open, telecommuting is on the increase, and practices are undergoing profound change. Secondly, because the engagement platform is helping to blur the boundaries between personal and professional life. It is therefore important to set (one's) own rules. Finally, because it challenges managers in an unprecedented way: they have to be the first referents of the company's digital culture, otherwise they won't be able to assume their natural leadership role!

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