Today, companies are deploying a CSR (Corporate Social Responsibility) policy with the objective of improving not only the environmental impact, but also the overall functioning of the company through an essential lever:employee commitment. 

A CSR policy at the local level

According to Ekodev's "Responsible Company" barometer from 2020, only 8% of employees are asked to integrate CSR policy into their business practices, while 70% are ready to invest more. And of the 70%, 2/3 are ready to propose ideas to feed the reflection on CSR. 

It is therefore time to take action by moving from a CSR (Corporate Social Responsibility) strategy to a CSO (Corporate Social Action) strategy. And this, by placing the employees as the first actors of your strategy. 

CSR policy initiatives are too often far removed from the reality of employees, which hinders their commitment. 

Employees are looking for meaning in their work and want to join companies with strong and engaging values. New generations are much more inclined to have a real impact in building the future world. 

And we know that the very heart of the company is its employees. So it is only natural to make them actors of the CSR policy; 

Companies invest in local initiatives to make them more meaningful and within reach of their employees. They are the first actors of commitment at the local level. Through collective actions, they work on convincing employees about CSR issues and thus trigger commitment and action. 

And what better way than to stimulate them in thecollective intelligence ? Everyone contributes by proposing areas of improvement on existing good practices or new ideas/projects.

Everyone can innovate, and with that, employees contribute more. They get involved and fully commit themselves to the company's actions.

Committed employees become ambassadors for the approach and are tasked with being ESA relays. How do they do this? By implementing concrete actions and analyzing the effects on the CSR policy. 

Towards a participatory CSR policy

Companies have understood the importance of associating "implementation of a CSR policy " with " commitment" on the part of employees. This is the case of Sewan, a company that simplifies communication for businesses. Faced with the desire to become more involved in CSR, it decided, at the end of 2021, to launch aparticipative innovation approach. The aim is to reward employees' initiatives in favor of sustainable development and socialcommitment. 

Sewan has understood the importance of involving its employees in its CSR policy. They are the main relays in the implementation of the policy. These actions have been deployed at a local level, allowing employees to concretely identify with CSR issues.  

Their commitment, by combining their ideas and co-founding this approach, has enabled the implementation of concrete actions such as limiting waste or the rounding up of funds. 

The success of the CSR policy was entirely driven by the employees. Through collective intelligence, they have developed an action plan that is perfectly in line with the company's challenges. And Sewan does not intend to stop there. The company's ambition is to deploy many other programs. And this with the aim of accompanying the evolution of each individual and always co-constructing with its employees. 

CSR policy and collective intelligence: what actions should be implemented?

Therefore, it is essential toinitiate actions and to involve your employees in the CSR policy. But what actions should you really put in place for your CSR policy through collective intelligence? 

Communicating with employees

The company correctly informs its employees about their role in the implementation of the CSR policy. It is through a transparent approach that they evolve in a climate of trust. They are therefore more inclined to participate in the success of the project. And they are fully involved in the strategy, aware of and contributing to the company's impact on CSR policy. They are fully aware of the issues, the key performance indicators and the desired outcome of the approach. 

Engaging employees through co-construction

Co-construction involves employees to a greater extent, by working together on highly committed subjects and by making their own contribution. It is closely linked to collective intelligence, which pushes everyone to contribute to the building. Employees are fully involved in the decision-making process (for example, in the choice of projects to be implemented). Their mobilization leads to the emergence of concrete ideas. 

Rely on essential tools

The implementation of a solid CSR policy can quickly become time-consuming. There is nothing better than to rely on essential tools and to be able to manage all the actions that encourage employees to get involved in the process. With a participative innovation tool, collective intelligence is placed at the service of the CSR policy in one place. On this platform, employees can share their best practices and innovation ideas. Content on CSR is made available to them to raise their awareness. Learning paths are created on the major issues surrounding CSR. And employees can participate in various live ideation workshops. 

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As you can see, the commitment to your CSR policy will be a success if it is supported by collective intelligence. So don't wait any longer and deploy your CSR policy with the best actors of your company: your employees.