The 4 pillars of an innovation culture in business
In an article in Business Insider*, Sara Caroline Sabin explains that young talent, in search of a motivating corporate culture, often turns to start-ups. Indeed, in the collective imagination, the notion of a start-up carries the idea of a dynamic work environment, which listens to the ideas of each employee and where everyone can develop new and inspiring projects. In other words, the start-up is the symbol of a culture of innovation. And that is why it is so attractive to young talent. But any company, whether it calls itself a start-up or not, can put in place the foundations of an innovation culture.
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