Internal communication cannot do without internal events. They are an excellent opportunity to mobilise teams, unveil new products, provide objectives and a general "framework" to get all employees moving in the same direction. In short, to developemployee commitment. But if the objectives are easier to define on the organisers' side, what are the participants' expectations? And how can digital tools help to meet these expectations?
Capitalise on participation and exchange
Are internal events outdated? No, say employees, and thankfully so. Almost 9 out of 10 employees are enthusiastic about going to a seminar or convention.
However, employees' expectations have changed. They no longer want to be mere spectators; they want to be able to speak up during an event. Discuss with managers. Understand the company's strategy and what their role will be in implementing it. Develop their professional network. To feel involved and concerned by the programme of the event.
Digital tools give a new dimension to internal events
Exchanging, getting involved, speaking out, networking... the good news is that it is possible to meet employees' expectations thanks to qualitative and adapted tools. For example:
- Livestream, a technology for live broadcasting of audio and/or video content, which allows for human, qualitative and participative participation. Even employees spread over several sites or territories can view the event, ask questions from a distance and network as if they were there!
- An adapted digital platform, which will extend and amplify the event by intervening at all stages:
- Upstream: prepare the event by allowing people to register, to get the programme, to start exchanging
- During the event: the idea is to enrich it with interactive functions: videos, surveys, polls, but also word clouds, social wall... the possibilities are endless!
- After the event: extend the exchanges, until they are integrated into the daily life of the company. This is perhaps the most important phase of any event: because if you organise a superb co-construction seminar, but everyone goes back to isolating themselves at the end of this annual event, you are missing out on opportunities to make your organisation grow, and above all, you risk disappointing people. Keep facilitating groups, allowing people to share, exchange and meet!