Internal communication cannot do without internal events. They are an excellent opportunity to mobilise teams, unveil new products, provide objectives and a general "framework" to get all employees moving in the same direction. In short, to developemployee commitment. But if the objectives are easier to define on the organisers' side, what are the participants' expectations? And how can digital tools help to meet these expectations? 

Capitalise on participation and exchange

Are internal events outdated? No, say employees, and thankfully so. Almost 9 out of 10 employees are enthusiastic about going to a seminar or convention.

However, employees' expectations have changed. They no longer want to be mere spectators; they want to be able to speak up during an event. Discuss with managers. Understand the company's strategy and what their role will be in implementing it. Develop their professional network. To feel involved and concerned by the programme of the event.

Digital tools give a new dimension to internal events

Exchanging, getting involved, speaking out, networking... the good news is that it is possible to meet employees' expectations thanks to qualitative and adapted tools. For example:

– Le livestream, une technologie de diffusion en direct de contenu audio et/ou vidéo, qui permet une prise de parole à la fois humaine, qualitative et participative. Même les collaborateurs dispersés sur plusieurs sites ou plusieurs territoires pourront visionner l’événement, poser leurs questions à distance et networker comme s’ils y étaient !

- An adapted digital platform, which will extend and amplify the event by intervening at all stages:

• Upstream: prepare the event by allowing people to register, to get the programme, to start exchanging
• During the event: the idea is to enrich it with interactive functions: videos, surveys, polls, but also word clouds, social wall... the possibilities are endless!
• After the event: extend the exchanges, until they are integrated into the daily life of the company. This is perhaps the most important phase of any event: because if you organise a superb co-construction seminar, but everyone goes back to isolating themselves at the end of this annual event, you are missing out on opportunities to make your organisation grow, and above all, you risk disappointing people. Keep facilitating groups, allowing people to share, exchange and meet!