A McKinsey study suggests that in order to succeed in its digital transformation, an organisation needs the support of employees at all levels. However, employees find it more difficult to adhere to something that is imposed on them. This is why they must feel that they are actors in the transformation. But it is not that simple. In fact, only 31% of employees really feel they are actors of change. How can the balance be reversed, and how can employees be made to take a full part in the transformation?

1- Accompanying

La transformation peut faire peur aux collaborateurs car ils n’arrivent pas comprendre ce qu’ils y gagnent. Pour réussir sa transformation digitale, il faut les rassurer et les accompagner tout au long de ce changement. Il est donc impératif de communiquer clairement et de stimuler les échanges. Ces échanges peuvent être transversaux : les collaborateurs échangent entre eux, et partagent des expériences et des bonnes pratiques. Mais ils peuvent également être bottom-up : les collaborateurs font remonter leur feedback. Ce feedback vous permet de prendre le pouls de votre transformation, et de proposer des actions répondant plus précisément aux attentes et besoins de chacun.

2- Involve HR and managers

Remember to involve Human Resources and managers in your transformation plan. They will be partners throughout this change. Moreover, do not hesitate to communicate the fact that HR is an integral part of this transformation. This will send a strong signal to your employees that the transformation is closely linked to their skills development.

3- Succeeding in your digital transformation through employee engagement

Vous souhaitez que vos collaborateurs s’impliquent concrètement dans votre transformation. C’est en effet l’une des clés pour réussir sa transformation digitale. 4 étapes sont nécessaires pour susciter une implication concrète et l’engagement de vos collaborateurs :

• Spreading a common language. This is about acculturating your employees and ensuring that they all embrace a new culture.
• Instill a culture of feedback. As explained above, it is essential to get feedback from employees to better adapt to their needs.
• Facilitate knowledge sharing. If transformation is indeed about skills, it is essential to allow these skills to circulate to benefit everyone.
• Encourage the submission of ideas and initiatives. Your employees will actively participate and increase their motivation.

These 4 steps allow you to value your employees: you give them a framework to speak up and become actors of the transformation.